10 Reasons Your Website Struggles to Generate Leads

10 Reasons Your Website Struggles to Generate Leads

Can a B2B company really generate new business leads through their website? Absolutely! Your website has the potential to generate massive amounts of new business, but you have to unlock that potential. Because your website is always available, it has the potential to be your top sales person. Let’s look at the top 10 reasons why B2B companies leave money on the table by having websites that don’t generate leads. 1. You haven’t properly defined your target audience. A website is just like any other form of sales or marketing — you have to know who you’re speaking to in order to craft your message.  You don’t just drop tens of thousands of dollars on a trade show without knowledge that your prospect might be there, do you?  You likely look for a trade show in a specific industry. Your website should speak to those in your target market(s), speak their language, and be full of benefits for them. Defining a target audience is more complex than just naming an industry.  We walk clients through detailed customer personas that get at not just industries that your potential customers are in, but also the types of people that you’ll deal with during the business transaction and their main concerns. 2. Your website looks like it was designed in 2010. We’ve noticed that many B2B companies, especially manufacturers, have let their online presence slip.  Many put a website up years ago because their competitor did, then never took the time to update it.  Keeping your website fresh and up to date is important for search engine visibility and for lead generation....