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Tools & tips for branding, web design and online marketing

10 Reasons Your Website Struggles to Generate Leads

Can a B2B company really generate new business leads through their website? Absolutely! Your website has the potential to generate massive amounts of new business, but you have to unlock that potential. Because your website is always available, it has the potential to be your top sales person. Let’s look at the top 10 reasons why B2B companies leave money on the table by having websites that don’t generate leads. 1. You haven’t properly defined your target audience. A website is just like any other form of sales or marketing — you have to know who you’re speaking to in order to craft your message.  You don’t just drop tens of thousands of dollars on a trade show without knowledge that your prospect might be there, do you?  You likely look for a trade show in a specific industry. Your website should speak to those in your target market(s), speak their language, and be full of benefits for them. Defining a target audience is more complex than just naming an industry.  We walk clients through detailed customer personas that get at not just industries that your potential customers are in, but also the types of people that you’ll deal with during the business transaction and their main concerns. 2. Your website looks like it was designed in 2010. We’ve noticed that many B2B companies, especially manufacturers, have let their online presence slip.  Many put a website up years ago because their competitor did, then never took the time to update it.  Keeping your website fresh and up to date is important for search engine visibility and for lead generation....

This is how WE make websites – by following this 7-phase web design process

Phase 1: ANALYSIS The first step is always about information gathering – identifying things like the website purpose, goals and target audience Phase 2: PLANNING A plan includes a definition of the site map, structure and technologies that we’re about to use. Phase 3: DESIGN Not only we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience. Phase 4: CONTENT A very important part of the process is choosing the right texts, photos or videos – all optimized not only for your visitors, but also for search engines. Phase 5: DEVELOPMENT Here we actually CREATE the website using the HyperText Markup Language and Cascading Style Sheets with some help from databases and other technologies as well. If needed, our websites can be made accessible to mobile devices too. Phase 6: TESTING We test all the technical features, like code and scripts, compatibility with major browsers, but also we ask ourselves if the website really fulfills its purpose. Phase 7: DEPLOYMENT After we launch the site, our job is definitely not done yet! We always monitor what’s happening after the start, enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you.   As you have just seen, web design is a very complex process, but we believe this is how websites should be done. And our customers agree! And if YOU share our passion for high quality websites, let’s get in touch! We’ll be happy to help you with what we...